I am absolutely not a Martha-hater. I love her, and I see the value of homemaking and entertaining. Still, I was not happy with this book. As most people playing with the idea with entrepreneurship, I want more than anything a close friend to propell me forward towards this task. Martha is not that person. She tells us in the first chapter that she, among her entreprenural minded friends, is the naysayer. That... that just isn't want I wanted. This book was not inspiring, nor did it really have a lot of new information. The book is organized into "10 essentials" although I could not recall what even one of those essentials was. I remember something about having a "big idea". She presents these essentials by telling stories about other start ups that reinforce her values, namely quality, hard work, doing your homework, and maintaining a pristine reputation. Man, she is the anti-Tim ferriss.
Another thing I disliked was how very small business it was. Martha always refers to the reader of the book as a her and a she, and always indicates that the business in mind was something like a nail salon or a flower shop. Although these life style businesses are the salt of the earth when it comes to women's businesses, it means nothing to the more tech minded female entrepreneur. It really doesn't matter what part of town I put my shop in the age of the global marketplace, Martha.
I have a feeling Martha would hate the likes of me. I am into taking shortcuts, making mistakes, and learning my lesson the hard way to make it into this world. I come from nothing, for goodness sake. Martha makes it sound like only someone with class and background can start a company, let alone make it in this world.
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